First off, some people will not like the pictures this camera takes without post processing. You might ask why, as this camera has in camera processing, excellent resolution, great noise reduction and amazing color. Well, those are all the "problems". This camera is so good, it shows every blemish on the subject. Every mark, every wrinkle, every strand of hair and every spec of dirt will be in the picture.
Now that we got past that part, lets talk full frame. Some people like the crop factor of the smaller sensors, especially on telephoto. I was one of them. I was psyched to have the ef-70-200mm L IS on my 7d as it was like having a 320mm at the long end. What I learned was I am not losing anything in zoom with the full frame, but gaining more of the picture on the short end. If I crop the picture on the 5DM3, I can "zoom" in on the picture to any point I want and the resolution is so good, it actually looks much better overall.
There is truth in the fact that you don't need a billion megapixels to make a good image. The sensor is larger, so you would think you would want more mp overall, but the larger pixels gather more light, reduce noise and are just sharper.
What I found is that I told myself that my crop sensor was awesome because I have all L glass and the pictures looked amazing. Then, when I paired that same glass with the full frame, I find it hard to want to pick up the 7d again.
So, let me sum it up. The 5DM3 is an amazing camera and I am not a good enough photographer to make use of all of the features and awesomeness Canon put in my hands. Its not all about the equipment, I know people that shoot amazing shots with a point and shoot, but for me, it is one more cool tool in the tool box.
5 Stars from me. I love my 5DM3.
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