Social: Why Our Brains Are Wired to Connect (Hardcover) Customer review from the Amazon Vine Program (What's this?) I got in a rather spirited discussion with a friend from church the other day. He was complaining about social networking programs, as well as products like texting that allow people to quickly connect with one another on a regular basis. He did not like how such technologies limit face to face interaction. At that point I agreed with him. Then he went on to talk about a father who was able to visit with his daughter several states away and get pictures from her, and how all of this kind of thing was just a "waste of time", and unhealthy. It was at this point I disagreed with him, sharing with him that I believed that people are hard wired to relate....to connect.
This fine book SOCIAL, brings scientific proof to the truth that is really as contemporary as wireless technology and as ancient as Scripture. We are created to connect to others in relationship. It is part of how our brain functions, and it might even be one of the best facilitators of good brain function. Leaders would do well to help their workers and followers harness their social instincts instead of asking them to repress them, this book implies, and I think its thesis is correct.
Easily read, intelligent, researched, and thoughtful, SOCIAL is a must read for business leaders and leaders of people from whatever background they come.
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